Our Brand

The ZEMA brand emerged from creativity, passion and the sense of beauty. The story of ZEMA started as a dream of the two co-founders, a married couple with a compelling vision and artistic taste. The brand’s name stands for the initials of the owners’ children’s names (Zsófia, Eszter and Máté) and ApaAnya (Mom and Dad in English).

 

ZEMA is a family business, we work with the most skilled artists who can create the most complex patterns and forms.All pieces are designed by Mrs. Erzsébet Papp, creative director of ZEMA and the mother of 3 children: we do not work with any other designers, we only produce our own designs.

Mrs. Erzsébet Papp designs each piece with one aim: to protect and celebrate national heritage by passing it on to the younger generations. ZEMA is now among the most popular firms to create protocol gifts: the necklaces, earrings, bracelets, and rings stand for timeless style and class while sharing the work of incredible artists.

 

The brand has participated successfully on several international fairs and exhibitions throughout the world, such as the Birmingham Autumn Fair, JCK Las Vegas, Bijorcha Paris, and also appeared in the Essence International Fashion Showcase at the London Fashion Week. ZEMA also holds a well-received runway show each year at the Central European Fashion Week series both in Hungary and Romania. We also worked with the Art Nouveau Museum of Riga (Capital city of Latvia): we had an ZEMA show in the building, and one of our Art Nouveau-style necklaces is now part of the museum’s collection.

 

ZEMA holds an inspiring main event every year, where the brand presents its new and ROYAL Collections of the season.

Manufacturing and Sustainability

ZEMA Jewels works according to three main aspects: value creation, quality, and sustainability. All of those appear in every item ever created under the ZEMA

The making of a ZEMA piece could take weeks or months. Brand new styles and patterns need a pilot project: the firing times and methods can only be perfected after testing. This is also true for the choice of colours. The finished products also need to undergo some tests before they are ready to be sold to the public.

Sustainability is a key element of our brand’s image. We are constantly working on making our production department as environmentally friendly as possible. All of our stoves work with solar power, the heating and cooling of the manufacture are also powered by natural forces. Any type of by-product that occurs during production is fully recycled and reused in the process. Our base ingredient needs water: it is supplied by moisture extracted from the air. This method is ours completely, our own invention! This is how ZEMA aims to include sustainability in every step of the creation process.

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Focus on Quality

The making of a ZEMA piece could take weeks or months. Brand new styles and patterns need a pilot project: the firing times and methods can only be perfected after testing. This is also true for the choice of colours. The finished products also need to undergo some tests before they are ready to be sold to the public.

The long-term goal of ZEMA – something that we have been working on for a long time now- is to make our jewellery pieces available in many countries in the world: we would love to see a lot more happy, satisfied customers wearing ZEMA pieces and sharing our love with the brand. We also recently got the news that the brand got the “Outstanding National Value” title in Hungary, which we are also incredibly proud of!

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